Client: Vans
FOR IMMEDIATE RELEASE
Contact:
Jalaysia Ed
Public Relations Coordinator
jalaysia.ed@vans.com
(123) 456-7890
Vans
www.vanspoolsiderevival.com
Vans Launches "Poolside Revival": Transforming Abandoned Pools into Permanent Skate Parks, Kicking Off in Houston
Houston, TX – April 25, 2024 – Vans, the iconic skate culture brand, is excited to announce the launch of the "Poolside Revival," an initiative aimed at reinventing skateboard culture by transforming empty public swimming pools into vibrant, permanent skate parks. The project kicks off in Houston, with subsequent activations planned for New York, Miami, Chicago, and Los Angeles.
This initiative redefines the narrative around skateboarding, shifting the perception from one that views it as a force that breaks things to one that highlights how skateboarding can revive and rejuvenate communities. By breathing new life into abandoned spaces, Vans is showcasing the positive impact of skate culture and its ability to bring people together.
“Poolside Revival is about more than just skate parks; it’s a celebration of creativity and community,” said Jasmine Lee, Director of Community Engagement at Vans. “We’re thrilled to partner with local talent to create lasting spaces that inspire future generations. This initiative embodies our commitment to reinventing skateboard culture and changing the narrative around it.”
Local artist and skater Mike “The Hawk” Hawkins, who will contribute to the park’s design, added, “This project is all about giving back to the community. It’s a chance for us to show that skateboarding can bring people together and create something beautiful.”
Initiative Highlights:
Community Collaboration: Local artists and skaters will shape each park’s design, fostering a sense of ownership and pride within the community.
Permanent Additions: These skate parks will serve as enduring hubs for the community, offering a safe space for youth and skaters to gather and express themselves.
Exciting Events: Grand openings will feature skate competitions, art showcases, live music, and family-friendly activities that celebrate local talent.
Notable Appearances: A famous skater will join each activation, inspiring local skaters and engaging fans, reinforcing the message of community and creativity.
Sustainability Focus: Vans is committed to using eco-friendly materials and practices in the construction of each park.
Timeline for the Houston Skate Park Leading Up to the Grand Opening on June 8, 2024:
Planning and Design Phase (January 15 - March 15, 2024): Engage the community for input and finalize park designs.
Construction Phase (March 16 - May 15, 2024): Build the skate park and prepare the site.
Painting and Artwork Phase (May 16 - May 30, 2024): Involve local artists in creating murals and art installations.
Testing and Safety Checks (June 1 - June 5, 2024): Ensure all equipment meets safety standards before opening.
Grand Opening Event (June 8, 2024): Celebrate the launch of the "Poolside Revival" skate park in Houston with an exciting day of activities, competitions, and community engagement.
Join Us for the Grand Opening in Houston!
Celebrate the launch of the "Poolside Revival" skate park in Houston, Texas on June 8th, 2024. Expect an unforgettable experience filled with creativity, community spirit, and the thrill of skateboarding!
For more information about the "Poolside Revival" initiative and to stay updated on event details, visit www.vanspoolsiderevival.com and follow us on social media at @vans.
About Vans
Founded in 1966, Vans is a leader in action sports, known for innovative footwear, apparel, and accessories. With a commitment to skate culture and community engagement, Vans inspires individuals through creativity and self-expression.