Examples of engaging content strategy, social media calendars, copywriting and brand planning provided to AMP.

AMP's Content Strategy

Developed a content strategy for AMP (Advanced Mental Performance) to establish their online presence and drive bookings for coaching. The focus is on building brand awareness and engagement with its target audience of athletes and corporate professionals.

Key elements of the strategy include:

  • Content Calendars: I structured content calendars to ensure consistent posts across Instagram and Twitter, supporting AMP’s early growth.

  • Brand Development: I created AMP's brand colors to establish a strong visual identity. Additionally, I assisted with logo development briefs to ensure the design visually represented AMP's mission. I also developed the brand slogan "Be So Good, They Can't Ignore You," and the tagline “AMP UP” to encapsulate AMP's commitment to helping clients elevate their performance.

  • Copywriting: Developed service descriptions, captions, and strategic CTAs to engage AMP's audience and encourage followers to book services.

  • Content Planning: The planned content includes motivational quotes, mental performance tips, behind-the-scenes training footage, client testimonials, and highlights from AMP’s coaching sessions. This mix of content aims to inspire, educate, and build a sense of community

This strategy has laid the foundation for AMP’s growth, helping to build its online presence, increase client engagement, and drive early bookings as they expand their reach.

Social Captions (Example Copy):

  • "Unleash your potential—let’s AMP UP your game!"

  • "Mindset matters. Train both your mind and body to win!"

  • "Visualize success. Achieve greatness—mentally and physically."

  • "Success story: [Client Name] transformed with AMP’s holistic training!"

  • "At AMP, we combine mental strategies with physical training. Ready to elevate your performance?"

Calls to Action (Example Copy):

  • "Book your free consultation today!"

  • "DM us to learn how we can help you reach your peak performance!"

  • "Don’t wait for success to find you. Take the first step—connect with us now!"

Inspirational Blurb (Example Copy):

  • "Your mind and body are your greatest assets—let’s train them!"

  • "Success begins with a strong mindset. Together, we'll unlock your potential and set you on the path to greatness!"

A Curated List of Hashtags Aligned with AMP's Services, Based on Market Analysis and Trending Insights: