Jalaysia Edwers
Copywriter, content strategist, and social/community manager—doing the most (with intention)! Currently, penning brand stories with flair.
Introduction
Welcome to the realm of storytelling, where precision in every word shapes a narrative uniquely yours. As a copywriter, content strategist, and social/community manager, I craft compelling stories that engage, inspire, and drive results. With an eye for detail and a strategic mindset, I weave creativity into your brand’s presence. Let’s embark on this storytelling adventure—where every insight, word, ad, and interaction sets the stage for success.
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Sephora
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BrownMill
Campaign Copy Examples
Copy:
Experience the Gentle Touch of Aveeno Oatmeal Body Wash!
Pamper your skin with the nourishing power of oats. This creamy body wash gently cleanses while soothing dryness, leaving your skin feeling soft, hydrated, and refreshed. Perfect for sensitive skin, Aveeno Oatmeal Body Wash transforms your daily shower into a soothing escape. Embrace your skin's natural softness with every luxurious lather!
Copy:
“For Every Food Adventure, There's Pepto Bismol.”
Some meals are unforgettable—others, you wish you could. Whether it’s taco Tuesday gone wrong or seafood roulette on vacation, Pepto-Bismol is your all-in-one travel companion for life’s food missteps.
Think of us as your meal insurance policy: 5-symptom relief that works fast so you can focus on the memories, not the mess.
Go ahead, take the bite. We’ve got the rest.
Brand: Aveeno
Copy ALT 1:
“Grocery Store? Over It.”
Skip the aisles and get your time back. With HelloFresh, meal prep is easy, and your free time is finally yours again. What will you do with it?
Copy ALT 2:
“Carrying Groceries? So Last Century.”
Say goodbye to the store, the long lines, and the heavy bags. With HelloFresh, fresh meals are delivered straight to your door—no more hauling, no more hassle.
Brand: Pepto Bismol
Brand: HelloFresh
Short Blurbs
Know Your Glow: Decoding Skincare Ingredients
Did you know that nearly 69% of skincare users aren’t fully aware of the ingredients in their products? (BeautyMatter, 2023) This lack of awareness can lead to choosing products that might not be the best fit for your skin, potentially resulting in irritation or breakouts.
To help you navigate the skincare landscape, try the Think Dirty app. Simply scan the barcode of any product, and it reveals its ingredients, safety ratings, and potential red flags.
With this handy tool, you can make informed choices that truly benefit your skin—your skin and science will thank you!
Multivitamins: Your Key to Optimal Health
Did you know that in today's fast-paced world, many people struggle to get all the essential nutrients from food alone? Multivitamins can help bridge this gap, supporting overall health. Research from the Harvard School of Public Health shows that daily multivitamin intake may reduce nutrient deficiencies and boost immune function.
A highly recommended option is the Garden of Life Vitamin Code Multivitamin. Made from raw, organic fruits and vegetables, this multivitamin includes probiotics and enzymes for better digestion and is suitable for both men and women.
Incorporating a quality multivitamin into your routine can be a simple yet powerful step toward better health.
The Copywriter's Playground
Oh, the words I wrangle, the phrases I chase,
Turning coffee and chaos into a creative space.
With a dash of wit and a sprinkle of flair,
I whip up catchy lines that dance in the air.
Editing is my workout; I polish with glee,
Making sure each word is as sharp as can be.
I dive into research to know what you seek,
Studying tones and trends, each project unique.
From boosting your brand to making hearts race,
I craft messages that truly embrace.
My audience awaits, with a click and a grin,
As I brew up some magic—let the fun begin!
So here’s to the copy, in all its rich art,
In the world of words, I’m playing my part.